Founder & CEO
Samir brings over two decades years of leadership experience in corporate finance, taxation, governance, and strategy, having worked across multinational organizations and complex regulatory environments.
Where Pragyan builds the product, Samir builds the foundation that allows the product to scale responsibly.
His role at DesiLuxe is driven by a long-term vision: creating a globally respected Indian skincare brand that is financially disciplined, operationally strong, and ethically built.
At DesiLuxe, Samir oversees:
- Brand strategy & long-term vision
- Business structuring & governance
- Financial planning, compliance & scale readiness
His belief: “A beautiful brand must also be a resilient business.”
Founder & Product Head
With over 9 years of hands-on experience in skincare research and formulation, Pragyan is the creative and scientific force behind DesiLuxe.
Her journey began with a simple but powerful question:
Why does Ayurvedic skincare either feel outdated—or overcomplicated?
Pragyan has spent nearly a decade studying ingredient behavior, formulation stability, and skin compatibility—working closely with labs, dermatologists, and suppliers to understand what truly works on Indian skin. Her expertise lies in simplifying formulations without diluting efficacy, ensuring every product performs multiple roles while remaining gentle and purposeful.
At DesiLuxe, she leads:
- Product formulation & R&D
- Ingredient sourcing and validation
- Texture, sensorial experience & efficacy balance
Her philosophy is clear: “Luxury is not excess. Luxury is precision.”
The Vision Behind DesiLuxe
DesiLuxe was born at the intersection of two perspectives:
- A formulator’s frustration with cluttered routines and diluted claims
- A leader’s conviction that Indian luxury brands can compete globally—without losing their soul
Together, Pragyan and Samir envisioned a brand that:
- Respects Ayurveda as a science, not a trend
- Uses modern actives responsibly, not aggressively
- Creates rituals, not routines
- Delivers luxury through restraint, not excess
DesiLuxe is not designed to chase launche
Our Strategic Team
Preeti banka
Preeti Banka brings deep experience in strategic investing and business growth, supporting brands that are built with clarity, patience, and strong fundamentals.
At DesiLuxe, his involvement strengthens:
- Long-term capital discipline
- Strategic decision-making
- Scalable growth thinking
Anand Rajgaria supports DesiLuxe with a strong understanding of entrepreneurial execution and brand sustainability.
His role as an investor reflects belief in:
- Founder-led product vision
- Clean, credible brand building
- Responsible scaling over shortcuts
Anand Rajgaria
A Team Built for the Long Run
DesiLuxe is not built around personalities—it is built around principles.
- Scientific integrity
- Financial discipline
- Respect for tradition
- Thoughtful modernisation
Every product, decision, and partnership flows from this foundation.
DesiLuxe
Where ancient wisdom meets modern precision.
Built by experts. Guided by intention.